Today, most startups are built cloud-native and integrating the cloud into their go-to-market strategies from day one is a natural complement. The Cloud Marketplaces are a perfect starting point because they unlock access to buyer budgets, limit time spent in legal and procurement by using cloud contracts, and offer the ability to streamline early deals.
With 83% of software buyers stating that they are likely or extremely likely to purchase through the Marketplace in the future, early-stage ISVs must meet their buyers where they are – in the clouds. Beyond standing up a new Marketplace listing, what’s actually involved in getting there?
