In Bessemer Venture Partners’ 2021 State of the Cloud Report, their data identified three go-to-market strategies that have empowered software companies to thrive in the “New Normal.” Product-led growth, usage-based pricing, and Cloud Marketplaces have been critical to helping companies adapt to and meet shifts in buyer demand.

Join us on demand for a candid discussion about each of these strategies and how they can actually work together as a competitive advantage.

Watch the webinar to learn:

  • Why these GTM strategies are working for software companies in the cloud-era
  • The role each one plays in optimized for digital selling environments
  • How to bring these strategies together to meet buyer demand

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Watch the Webinar!