The Future of the GTM for Growth Stage Companies 

For software startups hitting their growth phase, scaling and optimizing their go-to-market is the name of the game. This is a primary reason why we are seeing more and more sellers embracing Cloud Marketplaces as a complement to their GTM motion and align with the Cloud Providers. 

Join us on demand for a discussion about how the cloud enables companies to take a digital-led approach to their go-to-market and what this shift means. We talked about:

• What’s igniting this shift toward going to market with the clouds
• How companies can complement their sales-led, marketing-led, and product-led initiatives with a Cloud GTM
• The role of Cloud Marketplaces in supporting the multi-model future of GTM