Cloud Marketplaces have a long history and as they have evolved into the revenue powerhouses they are today, many myths have made their way around the water cooler. As you’re looking at Marketplaces like AWS, Azure, and GCP, you may be asking or hearing questions like “Don’t we need to have a fully automated provisioning system? Isn’t Marketplace just for technical buyers? Do we just have to build it and they will come?”
Let’s bust up these misperceptions about what it takes to get listed and start transacting on the Marketplaces.