The way software buyers buy has been forever changed by digital transformation and the sharp rise of ecommerce. Buyers are well-versed in how to educate themselves on their own terms, reach out to preferred vendors when the time is right for them, and expect fast, easy access to the tools they need when they need them.
Marketers can no longer rely on the lead generation tactics of yesteryear and must meet potential buyers how and where they are. In this webinar, we heard from marketing leaders about:
