Software companies are embracing Cloud Marketplaces because they accelerate deal velocity, decrease time in negotiation and vendor management, and meet your buyers where they already have a budget.

Join Tackle for one of three exclusive Marketplace sessions to learn how to leverage Marketplace as part of your GTM strategy for 2021. We’ll be joined by leading Marketplace sellers who will share their best practices for successfully using this new channel to drive revenue. 

We’re offering three chances to learn. Pick the session that’s the best fit for where you are in your Marketplace journey. Attendance will be capped for each session.

Session 1: Why SaaS Companies are Marketplacing - Watch on demand

If you’re not yet on Marketplace, this session will help you get to that first $1M in Marketplace revenue. The panelists will talk about why software companies are selling on Marketplace, the lift that’s required, who you need on your team internally, hurdles to avoid, and what KPIs to expect in year one. Needless to say, this is a jam-packed session!

Guest panelists include:

  • Erik Peterson, Founder and CTO/CISO, CloudZero
  • Bill Mann, CEO, Styra
  • Eric Elias, Operations, Astronomer

Session 2: How to Scale Your Marketplace Revenue -Watch on demand

If you’re newer to Marketplace and looking for help on making this a viable revenue channel and getting from $1-10M on Marketplace, this is your session. Our panelists will share advice on pricing and packaging, tips for educating your sales team, best practices for working with the Cloud Providers, and how to get those first few deals through. 

Guest panelists include:

  • Aldo Dossola, AVP, Worldwide Clouds Sales & GTM, HashiCorp
  • Shelly Landsmann, VP of International Sales & Global Alliances, Sisense
  • Will Hornkohl, VP of Global Alliances, Nasuni

Session 3: Best Practices for Operationalizing Marketplace in Your Organization - Wednesday, March 10 at 1pm ET 

If you’re a few years into your Marketplace strategy and ready to take it to the next level to grow beyond $10M in Marketplace revenue, this session is for you. You’ll hear from other leaders about how they’ve successfully built strategic co-sell programs with the Cloud Providers, elevated Marketplace to the executive level, and aligned the channel with direct and channel sales strategies. 

Guest panelists include:

  • Jessica Alexander, VP, Cloud Sales & Partnerships, CrowdStrike
  • Angela Chapman, Senior Manager, Strategic Alliances, PagerDuty
  • Abhi Madhugiri, Director, Global Strategic Alliances, AppDynamics

SAVE YOUR SEAT!

1-Feb-05-2021-10-37-53-04-PM
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